Welcome to the digital era where developing economies like
India can leapfrog; using mobiles as technology springboards like their
Singapore counterparts with their CashCard TopUp; simply a combination of a dual
slot mobile phone, smart ATM card, and a HomeNETS PIN. The mobile has also been
an instrument for women empowerment, like in Bangladesh, with the Grameen Bank
& Grameen Phone project, providing credit to the poorest of the poor. Similarly, Pride Africa, a financial
institution, provides access to credit to more than 80,000 entrepreneurs with
its virtual information and services network and smart cards for SME’s. Or take the case of ACCION International, one
of world’s leading microfinance organizations which uses Palm Pilots to cut
costs and time to make a microloan.
E-finance has also made inroads in the securities market
especially retail where online trading has captured large market share. This
rapid spread suggests e-brokerage is easy to introduce and market to users and cost
reductions are quickly passed on to consumers. In Denmark, Netherlands, Norway,
e-cards have replaced existing financial services. Venezuela, Ghana and Turkey
have a similar story to tell with Mondex e-cash, a multifunctional purse that allows
upto 5 currencies to be held at a time and can be used across open networks
like telephony or internet.
Digitalised insuance? Asia’s fully online insurance product from
DollarDEX helps DollarDex.com’s participating banks know more about what other
banks are offering and also reduce cost of customer acquisition. Consumers now
are at the epicenter of a digital finance revolution and can quickly discern
which dust-gathering options add much value as social media or mobile
applications. Many are disillusioned by their banks’ lack of real time support
on their websites. In fact tech initiatives like Google Wallet have already
begun to change the finance game. According to Brett King, digitalization
implies banks have to rebuild marketing teams, define new metrics and deliver
true 1:1 propositions. Or like co-operative banks in Poland discovered to their
horror, be left out in the cold.
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